Soak is a bath and self-care brand rooted in simplicity, serenity, and sensory elegance. Designed to evoke calm and clarity, the brand identity blends minimal design with natural warmth. The color palette—lemon curd yellow and soft pastel purple—offers a gentle contrast that feels both fresh and soothing, reflecting the balance between ritual and indulgence.
The slogan “Pure Rituals, Simply Soak” anchors the brand’s philosophy: self-care should be intuitive, beautiful, and restorative.
